Global Fashion Business: International Retailing, Marketing, and Merchandising
Global Fashion Business provides an introduction to international retailing, marketing, and merchandising within the fashion industry. Byoungho Ellie Jin presents a focused resource for readers interested in understanding the business functions and global perspective that shape fashion commerce.
About This Book
Global Fashion Business explores the international business of fashion.
The book focuses on retailing, marketing, and merchandising in a global context.
It is suited to readers seeking a broad introduction to the commercial and strategic dimensions of fashion markets.
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