Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
Business Essentials for Strategic Communicators provides a foundation in business concepts relevant to strategic communication. Centered on creating shared value for organizations and their stakeholders, the book helps frame communication within wider organizational and business considerations.
About This Book
Business Essentials for Strategic Communicators introduces foundational business concepts for professionals working in strategic communication.
The book focuses on creating shared value for both organizations and their stakeholders.
It connects communication practice with broader organizational and stakeholder considerations.
Written by M. Ragas and E. Culp, this resource is suited to readers seeking a business-oriented perspective on strategic communication.
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