Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
by J. Teboul
A guide to positioning services strategically for value creation and competitive advantage in business.
About This Book
This book examines the strategic importance of service positioning in creating value for organizations.
It provides frameworks for understanding how services can be managed to achieve competitive differentiation.
Readers will learn approaches to aligning service delivery with customer expectations and business goals.
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