MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)

by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel

Business Education

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MKTG combines a marketing textbook with a printed access card for MindTap Marketing. Written by Charles W. Lamb, Joe F. Hair, and Carl McDaniel, this edition is designed for course use and includes one six-month term of digital access through the MindTap platform.

ISBN-13 9781337407588 ASIN 1337407585 Views 1519 Publisher Cengage Learning Year 2018 Edition 12 Format Paperback Product Group Book Pages 400 Created February 13, 2026 Updated September 04, 2026

About This Book

MKTG is a marketing course resource written by Charles W. Lamb, Joe F. Hair, and Carl McDaniel.

The book is part of the MindTap Course List and includes a printed access card for MindTap Marketing.

The access term is listed as one semester, or six months, making this edition suitable for structured course use.

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MKTG

Charles W. Lamb Joe F. Hair Carl Mcdaniel Hair, Joseph F., Jr.

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