Global
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Global

by Mike W. Peng

Business strategy International Business
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GLOBAL 4 by Mike W. Peng introduces key concepts in global business strategy and international management for students and professionals.

ISBN-13 9781337406833 ASIN 133740683X Views 92 Publisher Cengage Learning Year 2017 Edition 4 Format Paperback Product Group Book Created April 24, 2026 Updated August 21, 2026
About This Book

GLOBAL 4 delivers essential frameworks for understanding international business environments.

The text covers core topics in global strategy, management practices, and cross-border operations.

Readers gain foundational knowledge applicable to multinational enterprises and global markets.

Content is structured to support academic study and practical business applications.

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I will be using this book for:
4 total votes