UNDERSTANDING BUSINESS:CORE >CUSTOM<

by William G. Nickels

Business Textbook

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An introductory business textbook presenting core concepts in management, marketing, finance, and entrepreneurship for students and new professionals.

ISBN-13 9781308840956 ASIN 1308840950 Views 56 Year 2016 Format Paperback Product Group Book Created June 08, 2026 Updated September 19, 2026

About This Book

Understanding Business: Core provides an introduction to essential business principles and operations.

The text covers key areas such as management, marketing, finance, and entrepreneurship.

Designed for classroom use, it presents foundational knowledge in an accessible format.

Readers gain a broad overview of how businesses function in today's economy.

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