Introduction to Global Business: Understanding the International Environment and Global Business Functions
by Julian Gaspar, James Kolari, Leonard Bierman, Richard Hise, L. Murphy Smith, Antonio Arreola-Risa, Richard T. Hise, James W. Kolari
Explore the fundamentals of global business through this bundled second edition textbook and six-month MindTap Management access. Delve into the international environment and core business functions with guidance from expert authors Julian Gaspar, James Kolari, Leonard Bierman, Richard Hise, and L. Murphy Smith. Ideal for students seeking interactive and comprehensive learning resources.
About This Book
The bundle combines the second edition of Introduction to Global Business: Understanding the International Environment & Global Business Functions with a one-term printed access card for MindTap Management.
Authored by Julian Gaspar, James Kolari, Leonard Bierman, Richard Hise, and L. Murphy Smith, the text provides foundational knowledge on operating in a global context.
MindTap Management enhances the learning experience with digital tools, resources, and assessments accessible for six months.
This package supports students in grasping essential concepts of international business environments and operational functions.
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