Introduction to Global Business: Understanding the International Environment and Global Business Functions
by Julian Gaspar, James Kolari, Leonard Bierman, Richard Hise, L. Murphy Smith, Antonio Arreola-Risa, Richard T. Hise, James W. Kolari
This introductory text examines the international environment and the essential functions of global business. It offers students a foundation for understanding how business operates across borders and how global conditions connect with core areas of business practice.
About This Book
Introduction to Global Business provides a foundation for understanding business in an international context.
The book examines the global business environment and the factors that shape organizations operating across national borders.
It also introduces major global business functions, helping readers connect international conditions with essential areas of business practice.
Written by Julian Gaspar and colleagues, this resource is suited to students beginning their study of global business.
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