Introduction to Global Business: Understanding the International Environment & Global Business Functions
by Julian Gaspar, James Kolari, Leonard Bierman, Richard Hise, L. Murphy Smith
This introductory text explores the international environment and the core functions of global business. It offers readers a broad foundation for understanding how organizations approach business across national borders, making it a useful resource for students and anyone seeking a structured overview of global commerce.
About This Book
Introduction to Global Business examines the international environment in which businesses operate and the forces that shape cross-border activity.
The book provides an overview of global business functions, connecting international considerations with the practical responsibilities of organizations.
It is designed as an introductory resource for readers seeking a broad foundation in global business concepts and practices.
With contributions from Julian Gaspar, James Kolari, Leonard Bierman, Richard Hise, and L. Murphy Smith, the book offers a multidisciplinary starting point for studying business in an international context.
Reviews
No reviews yet. Be the first to review this book!