Essentials of Business Analytics (MindTap Course List)
by David Anderson, Jeffrey Camm, James Cochran, Michael Fry, Jeffrey Ohlmann
Essentials of Business Analytics delivers core insights into using data for business decisions. Covering analysis techniques, modeling, and applications, it prepares readers to leverage analytics in organizational settings. Ideal for students and professionals, the book emphasizes practical tools for data-driven strategies.
About This Book
Essentials of Business Analytics provides a foundational exploration of analytics principles applied to business contexts. It covers key concepts in data analysis, modeling, and interpretation to support strategic decisions.
The book is designed for students and professionals seeking to understand how analytics drives organizational success. It includes practical examples and methods for handling real-world business data.
Authored by experts in the field, this text integrates theoretical knowledge with analytical tools, making it suitable for academic courses and professional development.
With a focus on accessibility, it balances technical depth with clear explanations, ensuring readers can apply analytics to diverse business scenarios.
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