Introduction to Global Business: Understanding the International Environment & Global Business Functions (MindTap Course List)
by Julian Gaspar, James Kolari, Leonard Bierman, L. Smith, Richard Hise
Introduction to Global Business offers a foundation in the international environment and the major functions of global business. Designed for students, this course text presents broad concepts for understanding how business operates across national and international boundaries.
About This Book
Introduction to Global Business examines the international environment in which organizations operate.
The book provides an overview of global business functions and their place within an interconnected marketplace.
Written for students, it supports foundational study of international business concepts and practices.
It is part of the MindTap Course List and is associated with authors Julian Gaspar, James Kolari, Leonard Bierman, L. Smith, and Richard Hise.
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