Launching New Ventures: An Entrepreneurial Approach
Launching New Ventures: An Entrepreneurial Approach offers a focused introduction to the process of starting new ventures. Kathleen R. Allen examines entrepreneurship from a practical, business-oriented perspective, making this title a useful resource for readers exploring venture creation, entrepreneurial decision-making, and the foundations of launching a new business.
About This Book
Launching New Ventures: An Entrepreneurial Approach explores entrepreneurship through the lens of creating and developing new ventures.
Its focus is the venture-launching process, making it relevant to readers studying entrepreneurship and business formation.
The book presents an entrepreneurial approach to understanding the challenges and decisions associated with starting a new business.
Written by Kathleen R. Allen, it is suited to learners and professionals seeking a foundation in new venture creation.
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