Media Effects Research: A Basic Overview (Mass Communication and Journalism)
by Glenn Sparks
An introductory overview of media effects research designed for students in mass communication and journalism, covering core concepts in media studies and communication.
About This Book
Media Effects Research: A Basic Overview provides an introduction to the study of how media influences individuals and society.
The text is designed for students in mass communication and journalism programs.
It covers foundational concepts in media studies and communication research.
The book is published by Cengage Learning and serves as an educational resource in the field.
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