Media Effects Research: A Basic Overview (Mass Communication and Journalism)
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Media Effects Research: A Basic Overview (Mass Communication and Journalism)

by Glenn Sparks, Glenn G. Sparks

Communication Media Studies
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Media Effects Research: A Basic Overview offers an accessible introduction to media effects within mass communication, journalism, communication studies, and media studies. It is suited to students and general readers seeking foundational context on media, audiences, communication, and related social science subjects.

About This Book

Media Effects Research: A Basic Overview introduces the study of how media relate to audiences, communication, and society.

Designed for readers in mass communication and journalism, the book provides an accessible entry point to media effects research.

Its subject areas include communication studies, media studies, and social sciences, making it suitable for academic and reference use.

This overview is also relevant to readers exploring media communications and the broader study of communication.

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I will be using this book for: