Fundamentals of Strategy
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Fundamentals of Strategy

by Gerry Johnson, Kevan Scholes, Richard Whittington, Duncan Angwin, Patrick Regnér

Textbook Management business strategy
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Fundamentals of Strategy introduces the essential concepts and terminology of business strategy in a focused, accessible format. Written by Gerry Johnson, Kevan Scholes, Richard Whittington, Duncan Angwin, and Patrick Regnér, this Pearson Education title is suited to readers beginning their study of strategic management.

ISBN-13 9781292731674 ASIN 1292731672 Views 115 Publisher Pearson Education Year 2023 Edition 6 Format Paperback Product Group Book Pages 240 Adult No Created March 24, 2026 Updated October 18, 2026
About This Book

Fundamentals of Strategy is a business and management title focused on the foundations of strategy.

The book is authored by Gerry Johnson, Kevan Scholes, Richard Whittington, Duncan Angwin, and Patrick Regnér.

It is published by Pearson Education and provides a focused resource for readers seeking an introduction to strategic thinking.

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