Fundamentals of Strategy

by Gerry Johnson, Kevan Scholes, Richard Whittington, Duncan Angwin, Patrick Regnér

Textbook Management business strategy

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An accessible guide to strategic management concepts and frameworks for students and business practitioners.

ISBN-13 9781292731674 ASIN 1292731672 Views 91 Publisher Pearson Education Year 2023 Edition 6 Format Paperback Product Group Book Pages 240 Adult No Created March 24, 2026 Updated September 07, 2026

About This Book

Fundamentals of Strategy provides an accessible overview of strategic management principles and tools.

The text covers essential frameworks used in analyzing organizations and their competitive environments.

Designed for students and practitioners, it emphasizes practical application of strategic concepts.

Content is structured to support learning in business and management courses.

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