Business in Action, Global Edition
by Courtland L. Bovee, John V. Thill
An accessible introduction to business fundamentals, covering management, marketing, finance, and entrepreneurship for students worldwide.
About This Book
Business in Action, Global Edition provides students with a clear overview of essential business principles and operations.
The text covers key areas such as management, marketing, finance, and entrepreneurship in an accessible format.
Designed for global learners, the book emphasizes real-world applications and contemporary business practices.
Authors Courtland L. Bovee and John V. Thill deliver content suitable for introductory business courses.
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