Marketing: Real People, Real Choices -- Global Edition
by Michael Solomon, Greg Marshall, Elnora Stuart
Marketing: Real People, Real Choices—Global Edition explores marketing from a practical, human-centered perspective. Written by Michael Solomon, Greg Marshall, and Elnora Stuart, this global edition is suited to students and readers seeking foundational insight into how people and choices connect with marketing.
About This Book
Marketing: Real People, Real Choices—Global Edition is a marketing title by Michael Solomon, Greg Marshall, and Elnora Stuart.
The book’s title emphasizes the human side of marketing, focusing attention on real people and the choices involved in marketing decisions.
Designed as a global edition, it offers a business and educational perspective on marketing for readers seeking a practical introduction to the field.
Its approachable framing makes it suitable for students and others building foundational knowledge of marketing concepts and decision-making.
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