E-commerce 2023–2024: business. technology. society., Global Edition
by Kenneth Laudon, Carol Traver
E-commerce 2023–2024 presents a global introduction to electronic commerce at the intersection of business, technology, and society. Kenneth Laudon and Carol Traver provide a framework for understanding the contemporary digital marketplace and the broader forces influencing how e-commerce develops.
About This Book
E-commerce 2023–2024 examines electronic commerce through the combined perspectives of business, technology, and society.
This Global Edition is designed to support a broad understanding of the contemporary e-commerce environment.
The book connects commercial activity with the technological systems and social context that shape digital markets.
It is suitable for readers seeking an academic foundation in e-commerce and its wider implications.
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