Marketing: Real People, Real Choices [Global Edition]

by Michael Solomon, Greg Marshall, Elnora Stuart

Global Business Marketing Textbook

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A practical guide to marketing principles using real-world examples and consumer insights from a global perspective.

ISBN-13 9781292434384 ASIN 1292434384 Views 185 Publisher Pearson Year 2022 Edition 11 Format Paperback Product Group Book Pages 656 Created February 22, 2026 Updated August 31, 2026

About This Book

This book explores core marketing concepts through relatable case studies and global perspectives.

Readers learn how to connect with real people and make informed marketing decisions.

Emphasis is placed on practical application and understanding consumer behavior.

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Marketing: Real People, Real Choices [Global Edition]

About This Book

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