Marketing: Real People, Real Choices [Global Edition]

by Michael Solomon, Greg Marshall, Elnora Stuart

Global Business Marketing Textbook

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Marketing: Real People, Real Choices offers a practical introduction to marketing centered on people, choices, and the decisions that shape marketing activity. Written by Michael Solomon, Greg Marshall, and Elnora Stuart, this Global Edition is suited to students and readers seeking a clear foundation in marketing.

ISBN-13 9781292434384 ASIN 1292434384 Views 220 Publisher Pearson Year 2022 Edition 11 Format Paperback Product Group Book Pages 656 Created February 22, 2026 Updated October 27, 2026

About This Book

Marketing: Real People, Real Choices is a marketing text by Michael Solomon, Greg Marshall, and Elnora Stuart.

The book’s title emphasizes a practical approach to marketing, focusing on real people and the choices made in marketing contexts.

Designed for readers studying or exploring marketing, it offers a foundation for understanding the field and its decision-making perspective.

This Global Edition provides an internationally oriented version of the work.

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