Entrepreneurship: Successfully Launching New Ventures, Updated 6e, Global Edition
by Bruce Barringer, R. Ireland
A practical guide offering strategies and insights for launching and managing successful new business ventures.
About This Book
This book provides essential knowledge for successfully starting and growing new business ventures.
It covers key topics including opportunity recognition, business planning, and resource management.
Readers gain practical insights into the entrepreneurial process from idea to launch.
The content is designed to support both students and professionals in developing their ventures.
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