Fundamentals of Strategy
by Gerry Johnson, Kevan Scholes, Richard Whittington, Duncan Angwin, Patrick Regnér
Fundamentals of Strategy introduces the key principles and concepts needed to understand business strategy. Written by Gerry Johnson, Kevan Scholes, Richard Whittington, Duncan Angwin, and Patrick Regnér, it offers a clear foundation for students and general readers beginning their study of strategic thinking.
About This Book
Fundamentals of Strategy provides an introduction to the essential concepts of strategic thinking and business strategy.
It is designed as a foundation for readers developing their understanding of how organizations approach strategic decisions and direction.
The book is authored by Gerry Johnson, Kevan Scholes, Richard Whittington, Duncan Angwin, and Patrick Regnér.
Its concise focus makes it suitable for study, review, and readers seeking a broad grounding in strategy.
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