Fundamentals of Strategy
by Gerry Johnson, Kevan Scholes, Richard Whittington, Duncan Angwin, Patrick Regnér
An accessible guide to strategic management concepts and frameworks for students and business practitioners seeking foundational knowledge.
About This Book
Fundamentals of Strategy presents essential strategic management principles in an accessible format.
The text covers key frameworks and approaches used in organizational strategy development.
Written by leading academics, it serves as an introductory resource for business students.
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