International Business: The New Realities, Global Edition
by Gary Knight, John Riesenberger, S. Tamer Cavusgil
International Business: The New Realities, Global Edition offers a structured introduction to business in an international setting. Written by Gary Knight, John Riesenberger, and S. Tamer Cavusgil, it provides students and general readers with a foundation for examining the realities of conducting business across borders.
About This Book
International Business: The New Realities, Global Edition introduces the study of business across national and international boundaries.
Written by Gary Knight, John Riesenberger, and S. Tamer Cavusgil, this title presents an academic foundation for understanding international business.
Its global edition framing emphasizes the contemporary realities associated with operating in an interconnected business environment.
Suitable for students and readers seeking a structured introduction to international business concepts.
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