Principles of Marketing
by Gary Armstrong, Phil T. Kotler, Lloyd C. Harris, Prof Hongwei He
An authoritative introduction to marketing principles, strategies, and applications for students and business professionals.
About This Book
Principles of Marketing provides a comprehensive introduction to core marketing concepts and strategies.
The text covers essential topics including market research, consumer behavior, and the marketing mix.
Written by leading academics, it offers clear explanations suitable for undergraduate and postgraduate study.
Case studies and real-world examples help readers apply theory to practical marketing situations.
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