Concepts in Strategic Management and Business Policy: Globalization@@ Innovation and Sustainability@@ Global Edition
Concepts in Strategic Management and Business Policy: Global Edition introduces strategic management and business policy through three central themes: globalization, innovation, and sustainability. Designed for students and readers of business, it offers a broad foundation for understanding strategy in an increasingly interconnected business environment.
About This Book
Concepts in Strategic Management and Business Policy presents foundational ideas in strategic management and business policy.
This Global Edition focuses on the relationship between globalization, innovation, and sustainability.
It is suited to readers seeking an academic introduction to business strategy and policy.
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