Strategic Management and Business Policy: Globalization@@ Innovation and Sustainability@@ Global Edition
by J. Hunger, Thomas Wheelen, Charles Bamford, Alan Hoffman
The 15th edition of Strategic Management and Business Policy: Globalization, Innovation and Sustainability equips students and professionals with foundational knowledge for navigating complex business environments. Covering globalization's impact, innovative strategies, and sustainable practices, this global edition delivers practical insights for effective policy development and organizational success.
About This Book
This 15th edition of Strategic Management and Business Policy focuses on key aspects of modern business practices. It addresses the challenges and opportunities presented by globalization in today's interconnected economy.
The text emphasizes innovation as a critical driver for competitive advantage. Readers learn how businesses can foster creativity and adapt to rapid technological changes.
Sustainability is integrated throughout, highlighting the importance of ethical and environmentally responsible strategies. This global edition provides insights tailored for international business contexts.
Authored by experts J. Hunger, Thomas Wheelen, Charles Bamford, and Alan Hoffman, the book offers a structured approach to understanding business policy formulation and implementation.
Reviews
No reviews yet. Be the first to review this book!