Fundamentals of Strategy
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Fundamentals of Strategy

by Gerry Johnson

Textbook Management business strategy
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Fundamentals of Strategy by Gerry Johnson offers a focused entry point into the study of strategy. Designed for readers seeking foundational understanding, it provides a practical starting place for exploring strategic thinking within business and management contexts.

ISBN-13 9781292209067 ASIN 1292209062 Views 187 Publisher Coronet Books Inc. Year 2017 Edition 4th New edition Format Paperback Product Group Book Pages 272 Created March 24, 2026 Updated October 17, 2026
About This Book

Fundamentals of Strategy is a book by Gerry Johnson focused on the subject of strategy.

Its title positions it as an introductory resource for readers seeking to engage with foundational strategic concepts.

The book may suit students, professionals, and general readers looking for a starting point in business and management strategy.

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I will be using this book for:
12 total votes