New Business Road Test, The
by John Mullins
New Business Road Test, The focuses on evaluating new business opportunities through essential questions about markets, industries, customer benefits, competitive strength, economic sustainability, and the ability to deliver desired results.
About This Book
New Business Road Test, The explores the questions that matter when assessing a new business opportunity.
It considers whether the market and industry are attractive and whether the opportunity provides meaningful customer benefits.
The book also addresses competitive and economic sustainability, along with the ability to deliver the results sought.
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