Digital Business and E-Commerce Management
by Dave Chaffey
Digital Business and E-Commerce Management offers a focused guide to the principles of online business and electronic commerce. Written by Dave Chaffey, it provides a useful foundation for students, professionals, and readers seeking to understand digital activities, e-commerce operations, and management in a connected business environment.
About This Book
Digital Business and E-Commerce Management examines the relationship between digital business practices and e-commerce management.
The book provides a focused resource for readers studying or working with online business and technology-enabled commerce.
Its subject matter is relevant to understanding how organizations approach digital activities, electronic transactions, and management decisions in a connected marketplace.
Written by Dave Chaffey, this title is suited to learners and professionals seeking a foundation in digital business and e-commerce.
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