Marketing Real People, Real Choices, Global Edition
This global edition delivers essential marketing concepts with real-world applications, helping students understand consumer behavior and develop effective marketing strategies for today's dynamic marketplace.
About This Book
Marketing Real People, Real Choices, Global Edition presents essential marketing concepts for today's dynamic business environment.
The text emphasizes practical decision-making through real consumer insights and contemporary case studies.
Readers explore core marketing strategies including segmentation, targeting, positioning, and the marketing mix.
The global edition addresses international marketing considerations and cultural differences in consumer behavior.
Students develop skills to create value-driven marketing plans that respond to evolving market conditions.
Reviews
No reviews yet. Be the first to review this book!