Marketing Real People, Real Choices, Global Edition
Marketing Real People, Real Choices, Global Edition offers an introduction to marketing centered on human behavior, practical choices, and an international perspective. Written by Michael R. Solomon, it provides a foundation for students and readers seeking to understand marketing concepts in a global setting.
About This Book
Marketing Real People, Real Choices, Global Edition presents marketing through the perspective of people and the choices they make.
The book focuses on marketing in a global context, making it suitable for readers seeking an internationally oriented introduction to the subject.
It provides a foundation for studying marketing concepts, practices, and decision-making.
Written by Michael R. Solomon, this edition is intended for learners and readers interested in understanding marketing.
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