Strategic Management and Business Policy: Globalization, Innovation and Sustainability
by J. David Hunger, Alan N. Hoffman, Charles E. Bamford, Thomas L. Wheelen Alan N. Hoffman J. David Hunger
A textbook covering strategic management principles with emphasis on globalization, innovation, and sustainable business policy.
About This Book
This textbook explores core concepts of strategic management within the context of globalization, innovation, and sustainability.
It provides frameworks and tools for analyzing business environments and formulating effective strategies.
The content emphasizes the integration of sustainable practices and innovative approaches in policy development.
Readers are guided through case studies and theoretical models to understand competitive dynamics.
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