Public Relations: Strategies and Tactics, Global Edition
by Wilcox
Public Relations: Strategies and Tactics, Global Edition provides a broad foundation in public relations, emphasizing the strategies and tactics central to the field. With a global perspective, it is suited to students and readers seeking an introduction to public relations practice and communication planning.
About This Book
Public Relations: Strategies and Tactics, Global Edition introduces the field of public relations through its core strategies and tactics.
The book is designed to provide a broad, globally oriented perspective on public relations practice.
It offers a foundation for readers studying or seeking to understand public relations as a professional and business discipline.
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