Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More, New International Edition
by Charles Marsh, David W. Guth, Bonnie Poovey Short
Strategic Writing provides a broad foundation in multimedia writing for public relations, advertising, and related communication fields. This New International Edition is suited to students and professionals seeking to strengthen their understanding of strategic writing across diverse professional and media contexts.
About This Book
Strategic Writing introduces writing for public relations, advertising, and other professional communication settings.
The book focuses on multimedia writing, reflecting the varied formats used to communicate with contemporary audiences.
It is designed for readers studying or practicing strategic communication and related fields.
This New International Edition offers a broad foundation in professional writing across multiple communication disciplines.
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