International Business, Global Edition
by Ricky W. Griffin, Michael Pustay
International Business, Global Edition offers an academic foundation for understanding business in a global context. Written by Ricky W. Griffin and Michael Pustay, it is suited to students and readers seeking an introduction to international commercial activity and the challenges of operating across national boundaries.
About This Book
International Business, Global Edition presents a business-focused exploration of international and global commercial activity.
Written by Ricky W. Griffin and Michael Pustay, the book is intended for readers developing a foundation in international business.
Its global edition framing makes it suitable for academic study and courses examining business across national boundaries.
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