Marketing 2016 (MindTap Course List)

by William Pride, O. C. Ferrell

Business Education

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Instructor edition of a marketing textbook presenting essential concepts, strategies, and current practices for students.

ISBN-13 9781285858340 ASIN 1285858344 Views 626 Publisher Cengage Learning Year 2015 Edition 18 Format Paperback Product Group Book Pages 720 Adult No Created April 07, 2026 Updated September 27, 2026

About This Book

Marketing 2016 provides a structured overview of marketing concepts and practices.

The text is designed for classroom use and includes instructional resources.

Content focuses on foundational marketing principles and their application.

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