Marketing 2016 (MindTap Course List)
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Marketing 2016 (MindTap Course List)

by William Pride, O. C. Ferrell

Business Education
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Marketing 2016 (MindTap Course List) is an instructor edition by William Pride and O. C. Ferrell. Positioned as an academic marketing resource, it is associated with MindTap course materials and may support instructors in planning and delivering marketing coursework.

ISBN-13 9781285858340 ASIN 1285858344 Views 638 Publisher Cengage Learning Year 2015 Edition 18 Format Paperback Product Group Book Pages 720 Adult No Created April 07, 2026 Updated October 14, 2026
About This Book

Marketing 2016 (MindTap Course List) is an academic marketing resource by William Pride and O. C. Ferrell.

The title places the book within the MindTap Course List and identifies it with marketing coursework.

This edition is labeled an instructor edition, indicating a version intended for teaching and course support.

It may serve as a reference for instructors organizing or delivering marketing education.

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I will be using this book for:
17 total votes