Services Marketing: Concepts, Strategies, & Cases
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Services Marketing: Concepts, Strategies, & Cases

by K. Douglas Hoffman, John E.G. Bateson

Business Services Marketing Case Studies
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A practical textbook covering services marketing concepts, strategies, and case studies for students and professionals seeking to understand service delivery and customer experience.

ISBN-13 9781285429786 ASIN 1285429788 Views 375 Publisher South-Western Pub Year 2016 Edition 5 Format Hardcover Product Group Book Pages 458 Adult No Created February 08, 2026 Updated October 06, 2026
About This Book

This textbook explores the unique challenges and opportunities in marketing services.

It covers core concepts, strategic frameworks, and practical applications through case studies.

Designed for students using MindTap, it supports learning with interactive course materials.

The content emphasizes customer experience, service quality, and relationship management.

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I will be using this book for:
15 total votes