Foundations of Marketing

by William M. Pride, O. C. Ferrell

Business Education

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Foundations of Marketing offers an introductory foundation in the field, presenting core marketing ideas in a structured format. Written by William M. Pride and O. C. Ferrell, it is suited to students and readers beginning their study of marketing and business.

ISBN-13 9781285429779 ASIN 128542977X Views 344 Publisher South-Western Pub Year 2014 Edition 6 Format Paperback Product Group Book Pages 512 Created February 27, 2026 Updated October 17, 2026

About This Book

Foundations of Marketing presents an introductory look at the field of marketing.

The book is authored by William M. Pride and O. C. Ferrell.

Its focus is on establishing a foundation for understanding marketing concepts and practices.

This title may serve as a useful starting point for students and readers exploring business and marketing.

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Foundations of Marketing

About This Book

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