Foundations of Marketing
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Foundations of Marketing

by William M. Pride, O. C. Ferrell

Business Education
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Foundations of Marketing introduces essential marketing principles and strategies for students and professionals seeking a solid understanding of the field.

ISBN-13 9781285429779 ASIN 128542977X Views 332 Publisher South-Western Pub Year 2014 Edition 6 Format Paperback Product Group Book Pages 512 Created February 27, 2026 Updated August 11, 2026
About This Book

Foundations of Marketing provides a clear overview of core marketing concepts and strategies.

The text covers essential topics including market research, consumer behavior, and product development.

Authors William M. Pride and O. C. Ferrell present material in an accessible format suitable for academic use.

The book emphasizes practical applications and current trends in the marketing field.

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I will be using this book for:
4 total votes