CB6 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)
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CB6 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)

by Barry J. Babin, Eric Harris

Business Education
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CB6 introduces key consumer behavior concepts and their practical use in marketing, helping students understand buyer decisions and business applications.

ISBN-13 9781285189475 ASIN 1285189477 Views 224 Publisher Cengage Learning Year 2014 Edition 6 Format Paperback Product Group Book Pages 384 Created February 22, 2026 Updated September 29, 2026
About This Book

CB6 provides students with a clear overview of consumer behavior principles and their relevance to marketing strategies.

The text emphasizes real-world applications and decision-making frameworks used by professionals in the field.

Designed for accessibility, it supports learning through structured content and integrated resources.

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I will be using this book for:
6 total votes