Essentials of Health Care Marketing, Fourth Edition: .

by Eric N. Berkowitz

Business Medicine

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Essentials of Health Care Marketing, Fourth Edition provides a structured introduction to marketing in the health care field. Written by Eric N. Berkowitz, this resource is suited to readers seeking foundational knowledge and a clear starting point for studying the principles of health care marketing.

ISBN-13 9781284094312 ASIN 1284094316 Views 583 Publisher Jones & Bartlett Learning Year 2016 Edition 4 Format Paperback Product Group Book Pages 592 Created February 08, 2026 Updated September 28, 2026

About This Book

Essentials of Health Care Marketing, Fourth Edition offers an introduction to marketing within the health care field.

Written by Eric N. Berkowitz, the book focuses on foundational concepts relevant to health care marketing.

Its fourth-edition format makes it suitable for readers looking for an updated, organized resource on the subject.

The title may serve as a reference for students and professionals developing their understanding of health care marketing.

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Essentials of Health Care Marketing, Fourth Edition: .

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