Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases: 2024 Release ISE
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Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases: 2024 Release ISE

by Margaret Peteraf

Textbook Management business strategy
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A leading textbook on strategy that combines essential concepts with real-world case studies to help readers master competitive advantage.

ISBN-13 9781266849466 ASIN 1266849467 Views 99 Publisher McGraw-Hill Education Year 2024 Format Paperback Product Group Book Pages 864 Created February 23, 2026 Updated September 11, 2026
About This Book

This book explores core concepts and frameworks for developing and implementing business strategies.

It presents a range of case studies to illustrate strategic decision-making in real-world contexts.

Readers gain practical insights into achieving sustainable competitive advantage through effective planning and execution.

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