Introduction to Business Analytics
by Vernon J. Richardson, Marcia Weidenmier Watson
Introduction to Business Analytics provides an accessible foundation for understanding analytics in a business setting. Designed for readers who are new to the subject, it introduces the role of analytical thinking in business decisions and offers a starting point for further study and professional development.
About This Book
Introduction to Business Analytics presents an entry point into the field of business analytics.
The book is intended for readers developing familiarity with analytics in a business context.
It offers a foundation for understanding how analytical approaches relate to business decision-making.
This title may serve students and other readers seeking introductory business analytics knowledge.
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