Mhe High School Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
by Margaret Peteraf, Arthur A. Thompson, John E. Gamble, A. J. Strickland
This educational resource introduces the foundations of crafting and executing strategy. Centered on competitive advantage, it combines core concepts with cases to support learning about strategic thinking, business decision-making, and the practical study of management.
About This Book
This book introduces the study of business strategy and competitive advantage.
It presents concepts related to crafting and executing strategy.
Case-based material supports the application of strategic ideas to business situations.
Designed as an educational resource, it provides a foundation for exploring management and strategic decision-making.
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