Crafting and Executing Strategy The Quest for Competitive Advantage Concepts and Cases
by Margaret Peteraf, Arthur A. Thompson, John E. Gamble
A leading textbook on strategy that combines core concepts with real-world cases to help readers develop and execute competitive business strategies.
About This Book
This book provides essential concepts and frameworks for crafting and executing business strategy.
It explores competitive advantage through real-world cases and strategic analysis tools.
Readers learn how to assess industry dynamics and develop sustainable strategies.
The text emphasizes practical application of strategic management principles.
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