Business Analytics
by Kevin Lertwachara, Leida Chen, Sanjiv Jaggia, Alison Kelly
Business Analytics explores the connection between data, analytical thinking, and business decision-making. Authored by Kevin Lertwachara, Leida Chen, Sanjiv Jaggia, and Alison Kelly, this title offers a focused academic resource for students and professionals developing their understanding of analytics in a business context.
About This Book
Business Analytics is a business-focused title centered on the use of analytical thinking and data in organizational decision-making.
Written by Kevin Lertwachara, Leida Chen, Sanjiv Jaggia, and Alison Kelly, the book provides an academic resource for readers exploring business analytics.
It may suit students and professionals seeking a foundational perspective on the relationship between business and analysis.
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