Business Analytics
by Kevin Lertwachara, Leida Chen, Sanjiv Jaggia, Alison Kelly
Business Analytics by Kevin Lertwachara, Leida Chen, Sanjiv Jaggia, and Alison Kelly offers a clear guide to leveraging data for business success. It introduces key analytical methods to help readers make informed decisions, making it ideal for students and professionals entering the data-driven world of modern business.
About This Book
Business Analytics provides a comprehensive introduction to using data-driven approaches in business contexts. It covers foundational concepts and techniques essential for analyzing information to support organizational goals.
The book is authored by Kevin Lertwachara, Leida Chen, Sanjiv Jaggia, and Alison Kelly, who bring their expertise in analytics to create an accessible resource for learners and professionals alike.
Readers will explore how analytics can enhance decision-making processes across various business functions, emphasizing practical applications without delving into overly complex methodologies.
This text serves as a valuable tool for students and practitioners seeking to understand the role of data in contemporary business environments.
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