Loose Leaf for Marketing: The Core
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Loose Leaf for Marketing: The Core

by Roger A. Kerin, Steven W. Hartley

Business Education
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An accessible introduction to marketing fundamentals designed to support students and professionals building core knowledge in the field.

ISBN-13 9781264209293 ASIN 1264209290 Views 200 Publisher McGraw Hill Year 2021 Edition 9 Format Loose Leaf Product Group Book Pages 624 Created March 07, 2026 Updated September 29, 2026
About This Book

Loose Leaf for Marketing: The Core presents essential marketing concepts in an accessible format.

The text covers fundamental topics designed to build a strong foundation in marketing knowledge.

Authored by Roger A. Kerin and Steven W. Hartley, the material supports academic coursework and professional development.

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I will be using this book for:
6 total votes