Essentials of Strategic Management: The Quest for Competitive Advantage
by Margaret Peteraf, Arthur A. Thompson, John E. Gamble
Essentials of Strategic Management introduces the fundamental subject of strategic management through the lens of competitive advantage. Written by Margaret Peteraf, Arthur A. Thompson, and John E. Gamble, it provides a focused resource for readers seeking an overview of this important business discipline.
About This Book
Essentials of Strategic Management explores the central subject of strategic management.
The book focuses on the quest for competitive advantage.
It is authored by Margaret Peteraf, Arthur A. Thompson, and John E. Gamble.
Designed around essential concepts, the title offers a concise entry point for readers studying or reviewing strategic management.
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