Business Analytics
by Kevin Lertwachara, Leida Chen, Sanjiv Jaggia, Alison Kelly
Business Analytics provides a focused introduction to the relationship between data, analysis, and business decision-making. With a business-oriented perspective, it is designed for readers studying analytics or building foundational knowledge of how analytical thinking can support organizations and professional practice.
About This Book
Business Analytics is a business-focused title centered on analytics and the use of data.
It is suited to readers seeking an introduction to the role of analytics in business settings.
The book may serve as a resource for students, educators, and professionals interested in developing their understanding of business analytics.
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