ISE Understanding Business: The Core 2e
by William G. Nickels, James Mchugh, Susan Mchugh
Understanding Business: The Core 2nd edition delivers a focused introduction to business principles, management, marketing, and finance for students seeking a clear foundation.
About This Book
Understanding Business: The Core 2nd edition provides a streamlined overview of essential business concepts.
The text covers key areas such as management, marketing, finance, and entrepreneurship.
Designed for accessibility, it helps students build a solid foundation in business studies.
Real-world examples and clear explanations support practical learning and retention.
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