ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING)

by Joseph F. Hair Jr., David J. Ortinau, Dana E. Harrison

business textbook academic Marketing Research

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Essentials of Marketing Research provides an academic introduction to marketing research for students of business and marketing. This International Student Edition, identified as the fifth edition, is authored by Joseph F. Hair Jr., David J. Ortinau, and Dana E. Harrison.

ISBN-13 9781260575781 ASIN 1260575780 Views 298 Publisher McGraw-Hill Education Year 2020 Edition 5 Format Paperback Product Group Book Created February 09, 2026 Updated October 16, 2026

About This Book

Essentials of Marketing Research introduces the core subject of marketing research for students and other learners.

This International Student Edition is identified as the fifth edition and is associated with Joseph F. Hair Jr., David J. Ortinau, and Dana E. Harrison.

The book is designed as an educational resource within the broader fields of marketing and business.

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ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING)

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