ISE Microeconomics and Behavior

by Robert H. Frank

Economics Behavioral Economics Microeconomics

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An accessible guide to microeconomic principles, showing how individuals and firms make decisions and how markets function in practice.

ISBN-13 9781260575644 ASIN 1260575640 Views 200 Publisher Mc-Graw Year 2020 Format Paperback Product Group Book Created February 17, 2026 Updated August 26, 2026

About This Book

This book presents core microeconomic concepts in an accessible way.

It explores how individuals and firms make choices under constraints.

Readers learn about supply, demand, and market structures.

The text connects theory to real-world economic behavior.

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