International Management Culture Strateg
Fred Luthans and Jonathan Doh explore international management through the connected themes of culture and strategy. Designed for readers studying or practicing business in a global context, this resource offers a focused introduction to the considerations involved in managing across national and cultural boundaries.
About This Book
International Management Culture Strateg examines the relationship between international management, cultural considerations, and strategic thinking.
Written by Fred Luthans and Jonathan Doh, the book is suited to readers exploring management in an international context.
Its subject matter makes it relevant for business students, educators, and professionals seeking a foundation in globally oriented management.
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