ISE Strategic Management of Technological Innovation
Strategic Management of Technological Innovation, 6th Edition by Melissa A. Schilling, delivers essential knowledge on managing tech-driven changes in business. It equips readers with strategies to drive innovation, enhance competitiveness, and integrate technology into organizational frameworks effectively.
About This Book
This textbook, Strategic Management of Technological Innovation, 6th Edition, provides a thorough examination of how organizations can effectively manage technological advancements.
Authored by Melissa A. Schilling, it offers insights into the processes and strategies involved in fostering innovation within competitive business environments.
Ideal for students and professionals, the book covers foundational principles that guide decision-making in technology-driven industries.
Through structured analysis, readers learn to align technological innovation with broader organizational goals.
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