Crafting & Executing Strategy: Concepts and Cases
by Margaret Peteraf, John Gamble, Arthur A. Thompson, John E. Gamble, Arthur Thompson Jr, A. Strickland Iii, A. J. Strickland
Crafting & Executing Strategy: Concepts and Cases offers a focused introduction to strategic management through a combination of core concepts and case material. Written by Margaret Peteraf, John Gamble, Arthur Thompson Jr, and A. Strickland III, it supports readers studying how organizations develop and carry out strategy.
About This Book
Crafting & Executing Strategy: Concepts and Cases focuses on the study of business strategy and strategic management.
The book brings together foundational concepts and cases to support learning through both explanation and application.
It is suited to students and readers seeking a structured resource for understanding how strategy is crafted and executed.
The listed authors are Margaret Peteraf, John Gamble, Arthur Thompson Jr, and A. Strickland III.
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