Crafting & Executing Strategy: Concepts and Cases
by Margaret Peteraf, John Gamble, Arthur Thompson Jr, A. Strickland Iii
A comprehensive guide to strategic management, combining key concepts with real-world case studies for effective business strategy.
About This Book
This book provides essential concepts and frameworks for crafting and executing business strategy.
It combines theoretical insights with practical case studies to enhance strategic thinking.
Designed for students and professionals seeking to master competitive strategy.
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